AI SEO
GET A LEG UP, BE ONE OF THE FIRST TO PURSUE BUSINESS PRESENCE IN AI
Times are changing. AI gave people another go-to resource, a new version of Google, in a sense.
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In 2025, AI usage ramped up massively, and that trend is going to continue. That being said, many folks are still not utilizing it for business purposes. I would say the majority of businesses at this point are not making a dedicated effort to get into AI chatbot responses (ex: ChatGPT, Google Gemini, etc.)
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That is going to change very quickly. To start 2026 we've seen demand significantly increase.
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AI is ushering in a new era of how people find answers, products, services, etc. Getting started sooner rather than later, can give your business a competitive advantage.
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Our SEO efforts had already focused on AI a bit, because many of the principles for success are the same. However, that is changing as ultra-fresh data is gathered and new AI-related toolsets emerge. Getting discussed online, cited, communicating trust signals, and truly showcasing your business as a trustworthy authority will move the needle most.
Your Campaign-What to Expect
A campaign's strategies and time frame to see results are all dependent on the current state of the website, competition, and anything AI Chatbots may throw into the mix. Right now, everyone is learning and things are constantly changing.
We prioritize the high-impact items to reach and exceed goals as soon as possible, and always communicate. Expect a low-hassle experience and a pre-defined plan you can be confident in. ​
Progressing to ROI
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Research prompts, competitors, etc.
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Create content around prompt opportunities
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Incorporate trust signals
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Pursue online discussions/backlinks
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Begin to see traffic increase
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I'll continually make improvements to maximize traffic, and optimize for conversions that are valuable to your business
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There is a lot that goes on in between each of these items, but this is the basic process!
Along the way I may find additional marketing/advertising opportunities, and always pass those along if they might help drive ROI.
Signs of Improvement
With AI the best sign we can see to start is more referral traffic to your website from AI chatbots. We can see this in Google Analytics.​
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We also utlize semrush's AI toolkit, which has methods of measuring presence and showcasing improvement.
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The true sign of improvement will be increased traffic to the website, and ultimately more leads and sales.
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Over time we will learn more, and be able to pinpoint step-by-step signs for improvement.